Pinterest is the 14th largest social media platform, beating out Twitter, Reddit, and Quora making it a contender in the social media space. How many active users do they have? As of the first quarter of 2022 Pinterest has 443 million active users making it an active place to advertise your business. Worth noting is they had a slight decline in 2021 in traffic, but Pinterest is back on the rise in 2022. Worth noting more though is despite the traffic decline, Pinterest revenue actually gained revenue with a 21% growth in 2021. The growth was mostly seen by retail advertisers.
The concept of Pinterest is a social media network where you can visually share and collect interest using pins. Pinterest is about inspiration, idea creation, education, and product research. These pins are either added to your own boards or other people’s boards. Endless hours are spent creating boards that are usually organized by categories. Who are the users of Pinterest? Pinterest boasts a 76% female user demographics and 72% are between 30 and 64.
If you are trying to reach females in GenZ, this is the platform for you.
Let’s talk about spending, 45% of their users make more than $100,000. When looking at all social media platforms, Pinterest users are 90% more likely to say they are always shopping.
If you are not already intrigued as a marketer you should be. The content creation on Pinterest is similar to some of the already popular content being created on Instagram/Facebook reels and Tiktok. Another interesting stat is that Pinterest users are not searching for brands 97% of the time. That is some incredible stats to really get into a new audience of potential clients.
While we do organic social media our prime type of marketing as an advertising agency is with ads. We do recommend that you already have a decent amount of pins and boards set. Especially all of your products if you are a commerce client. So let’s get to it and talk about how to take advantage of the Pinterest ads.