This is what we believe many businesses are worried about. The creative of videos. Ad creative is where the creativity comes in to attract your audience to do the best they can. So let’s review all the types of creative we will need to create for you.
First, you need a video in a vertical format of, wait no we don’t. We can actually create an ad with multiple images. While that is an option, creating a video is going to be our best option. No, we don’t need to bring out a full video crew to create ads for TikTok ads or even TikToks in general. We got this!
You can choose a TikTok that you have already posted, which might be a good idea. By using a post you have already used organically you already know that the creative works with current interactions. Your ad will start with some engagement of comments, likes, and shares.
If we are creating a video, we need to upload an existing video in these formats.
Format: MP4, MOV, MPEG, AVI or GIF;File size: Up to 500 MBFor TikTok: Resolution: 540*960; Bitrate: 516 Kbps, 5-60s; Safe zone: From left – 44px, From right – 140px, From top – 130px; From bottom – 483-484px
But we need to create it first, we need to tell a story. It’s not as complicated as it stands and it might very well not even involve any filming of anyone in your organization. While personal videos are best, it’s completely within the realm to hire actors to send your message. Don’t worry though it’s not like A star actors that will cost big bucks. We have evolved quite a bit and getting influencers or actors to promote your product in a video is completely doable. The important part is telling the story of your product or service, what is the “why”. Let’s have fun let’s hit the message of what you stand for and why someone needs your product or service down the path of purchase. Oh and that music selection! It’s what Tiktok was built on.
What else is involved with your TikTok ads? Well, we have some ad copy to write and the ultimate CTA or call to action. What do we want your user to do??
Now that what seems hard to you and easier to use, let’s launch those ads and measure the success!